Karthik Balachander
Gaming has become a multi-billion dollar industry. From passionate indie game studios to mega corporations, gaming is now well established as a growing segment of entertainment. E-sports has also rapidly grown and mobile games have made the industry ever more accessible. With that backdrop, IP owners and game studios are increasingly turning to innovative use of domain names for marketing, with .GAME domains.
Amazon with its acquisition of Twitch, Google with Stadia are taking on the console giants, Microsoft and Sony. Gaming giants from Rockstar to TakeTwo to Electronic Arts are scaling up to meet the demand and the .GAME domain extension provides a fantastic branding and positioning opportunity.
When the .GAME domain first launched, Steve Gaynor, co-founder of Fullbright video game studio, acquired multiple domains for his award winning titles, such as GoneHome.game and Tacoma.game, to cut down on unwieldy URLs.
“We make stories that we hope people who love video games will want to immerse themselves in, and the .game TLD is a great fit for what we do,”
Steve Gaynor, Fullbright Game Studios
Gaynor is not alone — both startups and established brands are using .game domains to solve challenges commonly experienced by millions of businesses and individuals who want to bring their ideas to the internet.
Why choose .game domains
Be a gaming specialist
Globally-recognized brands, including Alphabet, BMW, and Slack, have all adopted non-traditional domain names for their websites. Using a .game domain is an easy way to stand out from the crowd.
Here’s how two industry leaders are using .game:
In collaboration with Amplitude Studios, SEGA’s HUMANKIND, is a historical turn-based strategy game for PC.
Tetriseffect.game is home to the newly interactive tile-matching puzzle game for PC and PlayStation. Tetris Effect is a colorful and transformative spin on the classic which offers a breathtaking Virtual Reality option.
A domain for all kinds of gaming
Whether you specialize in video games, e-sports, board games, gambling, game theory, or even corporate training games, a .game domain tells your audience exactly what you do. Check out these other applications for .game:
good.game — International e-sports tournaments between businesses, in partnership with Samsung, Acer, and more.
bc.game — Just one of 11 online Bitcoin casinos certified by CryptoGambling.org.
randstand.game — The e-sports division for the multinational HR consulting and recruitment agency Randstad (RANJF).
Top domains still available for standard fees
Did you know that AugmentedReality.game, Golfing.game, and RolePlay.game are still available (or they were at the time of writing)? As a premium domain ending, the .game pricing model discourages bulk registrations of all the best names. That makes it easier for you to find the ideal .game domain for your business or idea.
Download.game, LosAngeles.game, Playoff.game, and SinglePlayer.game are just a few of the great .game domains you can buy now.
Be legendary and take advantage of our sale on .GAME domains today and get 40% off!