Webnames.ca StaffRecently, I wrote an article on group coupons that was posted on this blog. It was tweeted at 8:45am on November 17th. Then it got covered up by another tweet quite quickly which got me all bent out of shape.
So the marketing department kindly tweeted about it again at 3:45pm on the same day so that they no longer had to hear my complaints.
The click difference between the two tweets was startling.
The tweet at 8:45 am Pacific/11:45 am Eastern said:
New on Webnamesblog.ca: “Improving on the Group Coupon Phenomenon – Winning Deals for Consumers and Retailers”
The link to the blog post got a total of 3 clicks and only 1 on the first day it was posted.
The tweet at 3:45 pm Pacific/6:45 pm Eastern said:
Are you loving or leaving group coupons? Here’s Lisa’s take on how the group coupon phenomenon can be improved on:
The link to the blog post got a total of 22 clicks over two days.
We could look at the best time of day to post and what time zone most of your followers are in etc – but I would rather look at the content of the tweet – which one is better?
The first tweet tells you it’s on our blog and it has a fairly dense title. It’s off-putting in that it shouts “I could be a long and boring article”.
The second tweet is friendly and speaks directly to the follower. It assumes the follower has an opinion about Groupon and their ilk. It assumes everyone on Twitter knows about group coupons full stop.
The word “take” suggests that the article will be short, snappy and have a controversial bent.
By asking a question in the tweet, you are starting the engagement process – the follower clicks the link, reads the article and hopefully leaves a comment. Maybe they retweet or reply to the original tweet.
The general rule of thumb is, if you have something interesting to say, post your tweet twice in one day so you can hit both East and West time zones.
My rule of thumb is, if you have something interesting to say, make your tweet inviting and conversational and your followers will engage with it.
Read Lisa’s recent articles about Group Coupons:
- Improving on the Group Coupon Phenomenon – Winning Deals for Consumers and Retailers
- Retailers and Group Coupons – Should you participate? One Gal’s Opinion