Neil Lim
Hundreds of new domains are launching and you may be asking how YOUR business can benefit from using them. What value do they provide for your and your business? Here are three ways to utilize the new domain extensions for your business:
1) Create a Unique Domain Name to Standout
The new domains provide dozens of branding opportunities for your business – from creating a name that matches who you are to new ways to promote your products and services. You can create a domain name that is unique and memorable, and will set you apart from competitors using a .COM extension.
2) Protect Your Brand Under Key Domain Extensions
You poured your blood, sweat and tears into your business and you know the importance of maintaining your brand’s integrity. While no one else can take your domain name from you right now, you should look beyond your current domains and towards the future. As your business continues to grow, threats to its reputation can emerge. By protecting your domain name in key extensions, you ensure that your brand’s integrity remains intact.
3) Use the New Domain Extensions as A Creative Tool
Just as different campaigns require different landing pages, your projects will also benefit from a unique domain name. New domain extensions like .CLUB, .SALE and .DISCOUNT offer you the chance to create domain names that provide your most loyal customers access to your latest promotions and deals.
