A fundraising pitch is a carefully crafted document that captures the soul and passion of your startup or organization. It very clearly explains the purpose of you asking for that financial support.
What’s in a name? A rose by any other name would smell as sweet.”
So goes the eternally popular line from Shakespeare in his play Romeo and Juliet. This statement seemed to hold true in those days. Ironically, many would disagree with Shakespeare today, for a name means and defines everything. Even “a girl who had no name”, chose to become “Arya Stark of Winterfell” in the end. (Surely, GOT fans would agree with this!)
Individual victim losses due to internet crime were greater than $1.4 billion in 2017, and those numbers continue to climb. If you think you are well-protected from cybercrime, think again. It’s more than likely that you are overlooking important areas of vulnerability, such as your brand identity. Today, your online reputation can make or break your business. Companies spend untold amounts of money on advertising and marketing but can get close-fisted when it comes to investing in their brand’s security.
One of the most common terms used by every business these days is ‘brand’—personal brand, the millennial brand, memorable brand… you get the picture.
The brand you build from day one will be your business’ identity and you will have a strong role to play in that. People will start associating that brand with you just like they do with Jeff Bezos (Amazon), Bill Gates (Microsoft), Mark Zuckerberg (Facebook), and so many more. Most entrepreneurs get so engulfed in building their business that they do not give enough attention to building their own online presence – and these early decisions can be consequential to the success of your brand.
Emphasize branding over keywords, every time
If you walk away from this blog remembering one thing, let it be this: Forget the keywords. Focus on branding.
Wait, what? Aren’t keywords the driving force behind SEO? Aren’t they one of the most important pieces of the SEO puzzle?