Author of marketing touchstones like “Purple Cow” and “All Marketers are Liars,” Seth Godin is a marketing heavy-weight and according to Business Week “the Ultimate Entrepreneur for the Information Age.” He is also a great writer and continually offers solid advice on his blog, giving you tips on what to do and what not to do to market your business. From personal anecdotes, to customers stories, to branding insight, Godin’s blog is accessible, candid and packed full of valuable content. One of the best things about this blog though is that it continually gets you thinking about things you can apply to everyday life and your small business.
Here is a sample of some of Godin's best posts in the last few months:
Given our desire to be popular combined with Google's desire to give users what they want, it's not surprising that traffic is the key driver of the program.
But traffic is a red herring. At best, it's distracting, a stand-in for something more useful. At worst, though, it's dangerous, because the quest for traffic causes you to make bad decisions.
Thanks to the Long Tail and to competition and to a billion websites and to busy schedules and selfish consumers, the unreachable are now truly unreachable.
Every year, more than a thousand new 'business' books get published in the US. Not textbooks or manuals, but general interest books about how to do business better.
Some sell a few hundred copies. Some sell a few hundred thousand. One or two might sell a million. Out of a potential audience of 30 or 40 million white collar workers in the US.
Do they work or are they an utter waste of time?
What's a brand?
I think it is the product of two things:
[Prediction of what to expect] times [emotional power of that expectation].
Despite the time spent, most people don't seem particularly happy with the results the meetings create. In that spirit, I want to share some radical thoughts on how you could completely change the meeting dynamic in your organization.