A fundraising pitch is a carefully crafted document that captures the soul and passion of your startup or organization. It very clearly explains the purpose of you asking for that financial support.
Email has a lot of layers these days. List building. Personalization. Lead generation. Drip campaigns. But today we aren’t going to be discussing those things. Rather, on the heels of the massive Telus email outage that happened earlier this month, we wanted to go back to basics and look at the importance of having a business email address that matches your domain name.
An old scam in the domain names industry is back, this merits a throwback post about Domain Slamming. We first wrote about the shady marketing practices of a company that called itself the ‘Domain Registry of Canada’ all the way back in 2011. Read on to know more about how to protect yourself from these practices.
So you think that site is safe?
It is common myth that cyber thieves and hackers can be avoided by having a good anti-spam filter, a firewall, and anti-virus software installed at the end-points (endpoint = user).
Individual victim losses due to internet crime were greater than $1.4 billion in 2017, and those numbers continue to climb. If you think you are well-protected from cybercrime, think again. It’s more than likely that you are overlooking important areas of vulnerability, such as your brand identity. Today, your online reputation can make or break your business. Companies spend untold amounts of money on advertising and marketing but can get close-fisted when it comes to investing in their brand’s security.
One of the most common terms used by every business these days is ‘brand’—personal brand, the millennial brand, memorable brand… you get the picture.
The brand you build from day one will be your business’ identity and you will have a strong role to play in that. People will start associating that brand with you just like they do with Jeff Bezos (Amazon), Bill Gates (Microsoft), Mark Zuckerberg (Facebook), and so many more. Most entrepreneurs get so engulfed in building their business that they do not give enough attention to building their own online presence – and these early decisions can be consequential to the success of your brand.
Let’s say you owned a martial arts studio called Main Street Ninja and after searching these are the best domain names you can find: mainstreet-ninja.com or mainstreetninja.org. Which would you choose?
Millions of company names worldwide end with “.inc” and now there is a domain to match. The new .INC domain has officially launched and is available for Sunrise registration by trademark holders, with General Availability slated to begin on May 07, 2019.
Your domain matters. It’s the foundation of your brand online. It will be referenced in everything you do including business cards, social media posts, digital and print advertising, signage, media coverage, and beyond. Getting the best domain that you possibly can from the beginning is one of the smartest marketing investments you will ever make – and understanding this at the start of your business journey will empower your brand for digital success.
The new .DEV domain from Google Registry is now available for early access registration and pre-order in advance of General Availability. On February 28th, .DEV will become publically available, providing developers and technologists a new space on the web to showcase their programming projects, portfolios, ideas and more.
Introducing .CHARITY, the domain extension for organizations that have a mandate to do good
Raising awareness and fundraising can be a challenge for registered charitable organizations and non-profits. Solicit more support for your good work by using a .CHARITY domain in your marketing campaigns, event promotion, and fundraising initiatives.
If you’ve been following website security industry changes, you may know that the move by browsers to warn visitors of webpages served via HTTP as “Not Secure” has been in the works for a while. And, if you’re like many other organizations and businesses, preparing for this inevitable change has been on your to-do list for a while, lingering there, waiting to get crossed off. Unfortunately, pretending there’s no fire doesn’t mean you won’t eventually get burned.
Each week upwards of 5000 canceled .CA domain names become available for registration at CIRA. These domains are slated for release on Wednesdays starting at 2pm Eastern Time, and may be pre-booked ahead of time to increase your odds of securing the domain(s) you want.
You have been told that you need an SSL certificate for your small business website, but it’s just a simple brochure site so you’re not exactly sure why. While in the past many simple websites could get away without SSL, that’s not the case anymore as the world’s most popular browsers push towards universal encryption and a safer web for all, not just online shoppers. So with that in mind, let’s dive into the what, why, where, who, and when of SSL certificates.
We’ve added some new domain extensions to our roster since the start of 2018. After years of launching new domains at a rapid pace, releases of new gTLDs have slowed down somewhat, but there are a couple of great tech-focused ones on the horizon that domain watchers should be keeping tabs on.