General Articles
Lesley VosAll content marketers remember this case from Oreo: Source: Twitter For those who don’t, here goes the story: In 2013, during the Super Bowl, when 108 million people sat around their TVs with pizza and 73,000 fans gathered to see this most popular sports event at the stadium, the light suddenly went out there. And…
Webnames.ca StaffeCommerce is rapidly taking over the way business is traditionally conducted all over the world. In 2020, that trend was fuelled by the COVID-19 pandemic which forced people to stay at home and brick-and-mortar businesses to shutter their establishments. According to a recent study, approximately 1.92 billion people made online purchases in 2019, a number…
JuliannaA number of weeks ago, a customer of ours reached out to us upset – she discovered an imposter website posing as her former business that was created by scammers on her old domain. After two years of responsibly forwarding her old domain name to her rebranded business website, she decided not to renew it.…
Karthik BalachanderBuilding your own website can seem like a tough chore, especially for small businesses and freelance professionals who are stretched thin for time and tech knowhow. A website is an essential part of every business in today’s digital-first world, and Webnames’ LiteSite Website Builder helps you check that box, in under 60 minutes, in 6…
A. ShibliA big challenge that businesses face when executing their content strategy is maintaining consistency in the frequency and quality of content. This can be due to a number of reasons: other, more pressing matters may get in the way or there may just not be enough time and human resources to continuously create interesting and…
Hugh BeaulacWith 1 billion monthly active users, 90% of whom follow at least one business profile in-app, Instagram’s popularity is irrefutable. With the introduction of local business profiles allowing companies can add their local business addresses, opening hours, contact information, and websites, Instagram has great potential to help local small businesses reach their target audience and…
David GoldMany designers of all disciplines make their living as freelancers, and more people across all industries are choosing freelancing for the flexibility and independence it offers. To set yourself up for freelancing success — particularly as a designer — you need to create a brand identity for yourself. Whether you’re a recent graduate, pivoting to…
JuliannaWebnames profiles 5 Canadian organizations working towards gender equality for International Women’s Day 2021
Josh BrownSmall business success often hinges on the ability to continuously generate leads. (More specifically, the ability to generate large quantities of high-quality leads.) It’s no surprise, then, that 53% of marketers spend over half their entire budget on their lead generation efforts. Still, more than 60% of marketers admit that generating high-value leads is their…
Josh SekhonIn late January, investing became an even more hot button topic than it usually is. Of course, I’m referring to the rise (and fall) of Gamestop ($GME). Despite an unprecedented number of people getting aboard the Gamestop hype-train, and my fear of missing out — my fear of losing money prevented me from hopping aboard. Instead, I watched the whole crazy thing play out from the sidelines like so many…
Josh SekhonAt a global average cost of $4 million per breach, it can be easy to view cybersecurity as a concern mostly meant for large corporations. In reality, cybersecurity is often overlooked by many small businesses. The thing is, cybercriminals aren’t very picky when choosing between small businesses and corporations. According to Verizon, throughout 2020, 43% of security breach victims were small businesses. Unfortunately, there is no…
A. ShibliInfluencer marketing has been in the spotlight ever since social media and content marketing replaced traditional advertising. According to this State of Influencer Marketing 2020 report, this industry was all set to grow up to a whopping $9.7 billion in that year. This guide will help you decide if influencer marketing is meant for your…
A. ShibliBlogging has emerged as one of the most effective forms of content marketing, the third-most-popular after video and ebook, according to this 2020 report. It is an easy and inexpensive tool for providing comprehensive information to your audience, boosting your market reputation, and, above all, gaining more revenue-generating customers. While high-quality, SEO-friendly content could take care of the first two goals,…
Josh SekhonPicture this—the year is 2005. It’s summer, I’m 9 years old, and I really want to make some money to buy myself a new Xbox. I’ve attempted to strike a deal with my parents, offering to do more chores around the house—and failed spectacularly. I tried to get a job, but shockingly fast-food restaurants don’t trust…
Erin HutchinsonLaunching a website can certainly seem complicated, but it doesn’t have to be. If features like blog post recommendation algorithms and menu navigation all seem like too much to learn about, let alone incorporate into your website, LiteSite is a great option. Sometimes, all it takes is a simple one-page website to share your big…
