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A Small Business Guide to Lead Generation

Small business success often hinges on the ability to continuously generate leads. (More specifically, the ability to generate large quantities of high-quality leads.) It’s no surprise, then, that 53% of marketers spend over half their entire budget on their lead generation efforts. Still, more than 60% of marketers admit that generating high-value leads is their…

The Fundamentals of Domain Investing for Resale

In late January, investing became an even more hot button topic than it usually is. Of course, I’m referring to the rise (and fall) of Gamestop ($GME). Despite an unprecedented number of people getting aboard the Gamestop hype-train, and my fear of missing out — my fear of losing money prevented me from hopping aboard. Instead, I watched the whole crazy thing play out from the sidelines like so many…

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6 Ways to Convert Blog Traffic into Customers

Blogging has emerged as one of the most effective forms of content marketing, the third-most-popular after video and ebook, according to this 2020 report. It is an easy and inexpensive tool for providing comprehensive information to your audience, boosting your market reputation, and, above all, gaining more revenue-generating customers.   While high-quality, SEO-friendly content could take care of the first two goals,…

Canada Day Sale 2020

We mark Canada Day with patriotic fervour and a big bang sale every year, but Canada Day 2020 is a bigger occasion than the ones before. For one, this year has been an incredible challenge for Canadians due to the COVID-19 pandemic and its impact on health, wellbeing, and economic factors. As restrictions related to…