Category: Small Business

Tips and resources for a Canadian small business to succeed online, covering all industries such as professional services, food and hospitality, creative arts, home improvement, retail and grocery etc. Find out how you can build and use your domain name, website and business email to create a secure and professional web presence.

Webnames.ca is committed to helping small business owners across Canada to overcome challenges with technical know-how, digital marketing and growth online through a series of insightful articles, tips and resources on this blog. At Webnames, we have over 20 years of expertise in enabling individuals and businesses make the leap online. Our in-house experts as well as hand-picked guest contributors have curated these resources to ensure that you get the best possible advice.

Are you a small business which needs assistance with a specific aspect of your online presence? If you do not find an article here that tackles your question, let us know through Twitter and we will do our best to research and address your question.

A Guide to the Critical Importance of Website Maintenance and Why You Should Not Neglect It

Posted on April 4, 2022April 5, 2022 by

Guest Author

Let’s run through some of the key aspects of website maintenance and why you cannot afford to ignore them.

Shopify versus WooCommerce: Which is better for an e-commerce store?

Posted on September 9, 2021 by

Karthik Balachander

The Internet has transformed the way we do business. Setting up a new website to sell your products, services or even your own works of art is incredibly easy these days. You can choose from a variety of platforms that have simplified connecting a customer to a manufacturer, service provider or creator. Whether you’re doing…

Does your small business website really need a blog? (Answer: YES)

Posted on June 17, 2021June 18, 2021 by

A. Shibli

Content marketing can give a small business many benefits, such as better SEO, credibility, and more traffic – but, blogging requires commitment, research, and time. Read this article to find out if starting a small business blog is the right decision for you and how to manage one effectively.

Dropped Domains: The SEO Impact They Can Have And Where To Find Them

Posted on May 13, 2021November 2, 2021 by

Webnames.ca Staff

Thousands of domains drop every week. Some owners don’t want their domains anymore, some forget to renew them, heck, some businesses close and renewing their domain is the last thing on their mind. But what a lot of website owners don’t know is the actual value a domain can have beyond just being an address…

How to Use Newsjacking to Grow Your Content Marketing

Posted on May 10, 2021May 6, 2021 by

Lesley Vos

All content marketers remember this case from Oreo: Source: Twitter For those who don’t, here goes the story: In 2013, during the Super Bowl, when 108 million people sat around their TVs with pizza and 73,000 fans gathered to see this most popular sports event at the stadium, the light suddenly went out there. And…

5 Tips to Successfully Transition an Offline Business to Online

Posted on April 21, 2021April 28, 2021 by

Webnames.ca Staff

eCommerce is rapidly taking over the way business is traditionally conducted all over the world. In 2020, that trend was fuelled by the COVID-19 pandemic which forced people to stay at home and brick-and-mortar businesses to shutter their establishments. According to a recent study, approximately 1.92 billion people made online purchases in 2019, a number…

A complete guide to launch your one-page website in less than 1 hour!

Posted on March 29, 2021March 26, 2021 by

Karthik Balachander

Building your own website can seem like a tough chore, especially for small businesses and freelance professionals who are stretched thin for time and tech knowhow. A website is an essential part of every business in today’s digital-first world, and Webnames’ LiteSite Website Builder helps you check that box, in under 60 minutes, in 6…

5 Steps to Creating a Content Calendar for your Blog

Posted on March 24, 2021April 8, 2021 by

A. Shibli

A big challenge that businesses face when executing their content strategy is maintaining consistency in the frequency and quality of content. This can be due to a number of reasons: other, more pressing matters may get in the way or there may just not be enough time and human resources to continuously create interesting and…

8 Tips for Branding Yourself as a Freelance Designer

Posted on March 22, 2021March 22, 2021 by

David Gold

Many designers of all disciplines make their living as freelancers, and more people across all industries are choosing freelancing for the flexibility and independence it offers. To set yourself up for freelancing success — particularly as a designer — you need to create a brand identity for yourself. Whether you’re a recent graduate, pivoting to…

5 ways to carry your holiday momentum into 2021

Posted on December 21, 2020January 11, 2021 by

Josh Sekhon

For most businesses, the holiday season is routinely the busiest time of year. Due to COVID-19, the sales environment has experienced some dramatic changes. These changes have been looming on the horizon for quite some time, but the pandemic has catalyzed a shift towards an omni-channel approach for a variety of businesses. According to Price…

How To Increase Organic Traffic To A Small Business Website

Posted on December 21, 2020December 21, 2020 by

Christian Carere

Every website should have SEO baked into its overall marketing strategy to promote growth. It’s a necessary evil when it comes to generating new clients from search engines. Here are a few SEO tips to increase organic traffic to your small business website. Establish a topical keyword strategy Approach your keyword strategy from a topical…

Two colleagues working on their sales growth strategy

How to Increase Sales – Questions to Find your Strategy

Posted on October 20, 2020October 20, 2020 by

Women Enterprise Centre

As a support organization for women entrepreneurs, our Business Advisors often get asked a lot of the same questions, and one of the most common ones is “How do I grow my business?” These days, business growth may look more like sustaining your business by exploring new strategies. To ensure the continued success of your…

Five Side Hustles Worth Considering this Summer – with Tips for Getting Started

Posted on July 22, 2020August 20, 2020 by

A. Shibli

Due to COVID-19, more than 3.1 million Canadians have either lost their jobs or have been otherwise negatively impacted by the pandemic to date as of this summer. The sudden change put a lot of people’s livelihoods in jeopardy bringing up an important point – in an economy such as this, relying on just one job…

How to protect yourself and your small business when working from home

Posted on April 15, 2020April 15, 2020 by

Karthik Balachander

Whether you’re a student taking online classes, or an employee working from home for the first time, you need to guard against security threats and cyberattacks online. When you’re at school or in the office, you’re often protected by an IT team or a service provider that manages systems to protect you from cyber criminals.…

How to get customers to your small business in challenging times

Posted on April 13, 2020August 20, 2020 by

Webnames.ca Staff

These are very challenging times for small businesses. As governments around the world enact measures to help small businesses stay open and keep employees on the payroll during the global COVID-19 pandemic, spending on new customer acquisition has become drastically curtailed to non-existent for many as business owners focus on survival. Whether it’s a V-curve…