JuliannaLast week, The Coast Reporter, a BC community newspaper published the first known print ad to prominently feature the dot-TEL name of a local small business.
John Mckenzie, a Sunshine Coast realtor, published his dot-TEL name – JohnMcKenzie.tel – alongside colour photos of his current listings. Specializing in home sales on the Sunshine Coast of British Columbia, the ad is a perfect example of how dot-TEL will increasingly be used by small businesses.
Easy to remember and simple to share, a dot-TEL name is the perfect solution for passing layered contact information. In sharp contrast to a traditional 1-800 number, JohnMcKenzie.tel funnels potential customers directly to the information they want – Mr. McKenzie’s multiple phone numbers, email address, website and most importantly, his complete property listings.
A dot-TEL can help independent professionals – such as real estate agents, consultants, trades people and small business owners – to create long lasting relationships with customers because the information contained in a dot-TEL name is always current. All a customer ever needs to remember is your name, or business name, to be able to find and contact you in an instant.
While we regard industry estimates of a billion dot-TEL identities over the next half decade as optimistic, we expect dot-TEL to quickly become commonplace and eventually overtake telephone numbers, email and website addresses in everyday promotion and advertising.
Being only a couple weeks into general registration, we think JohnMcKenzie.tel is a sign of things to come for print ads, signage, directory listings and more. Drop us a line if you have seen other instances of dot-TEL’s used in advertising.
