Webnames.ca President and Co-Founder Cybele Negris' new article "Brand and Trademark Protection Has Become Increasingly Complex in Today's Digital World" is now available on the Business in Vancouver magazine. In this article, she talks about what business owners and executives need to know about protecting your brand and trademark with the launch of the new domain extensions and the trademark clearinghouse.
With the arrival of social media, brand protection becomes even more complicated. Even if businesses aren't fully engaged on social media, it should at least strive to protect its names on the big social media networks. For businesses with a wide-array of brands and intellectual properties, taking advantage of the Trademark Clearinghouse's (TMCH) registration is critical.
In this article, Cybele further discusses:
- Protecting your name in different social media networks.
- Keeping your brand secure on the Internet.
- Protecting your trademarks safe when the new domain extensions become available with the TMCH.
The full article is available on the Business in Vancouver website.
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