Man in white shirt reads blog on tablet

6 Ways to Convert Blog Traffic into Customers

Blogging has emerged as one of the most effective forms of content marketing, the third-most-popular after video and ebook, according to this 2020 report. It is an easy and inexpensive tool for providing comprehensive information to your audience, boosting your market reputation, and, above all, gaining more revenue-generating customers.   While high-quality, SEO-friendly content could take care of the first two goals,…

Canada Day Sale 2020

We mark Canada Day with patriotic fervour and a big bang sale every year, but Canada Day 2020 is a bigger occasion than the ones before. For one, this year has been an incredible challenge for Canadians due to the COVID-19 pandemic and its impact on health, wellbeing, and economic factors. As restrictions related to…

Protecting municipalities and public institutions from cyberattacks

Combatting Cyberattacks at Local and Public Institutions

Over the past several years, municipalities, universities, schools, and hospital institutions – or the MUSH Sector for short – have become an attractive hunting ground for cybercriminals. Comprised of entities that receive government funding, but that are not controlled by government, the MUSH sector also important civic institutions like police forces, long term care homes,…