For a small business getting media coverage may seem like a daunting task. While you may never have a huge PR team like Microsoft, working with a public relations consultant can create a positive face for your company, and generate new business while you’re at it.
If you haven’t worked with a PR person before, it’s hard to know where to start – large firm, independent consultant or a boutique agency? You want someone who understands your business, and the best place to start is probably with a small PR company. A local consultant or boutique firm will usually have smaller clients, and will work with them more closely. You may work with the principal of a small company, rather than a junior PR person at a larger firm. If you want to test the waters but aren’t sure you are ready to hire a PR person, you can always start by doing it yourself.