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tips to prevent brandjacking of your business

Five Steps for Protecting your Business from Brandjacking

Individual victim losses due to internet crime were greater than $1.4 billion in 2017, and those numbers continue to climb.  If you think you are well-protected from cybercrime, think again. It’s more than likely that you are overlooking important areas of vulnerability, such as your brand identity.  Today, your online reputation can make or break your business. Companies spend untold amounts of money on advertising and marketing but can get close-fisted when it comes to investing in their brand’s security.

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New gTLDs and the Trademark Clearinghouse: What you need to know

It has been years in the making but new generic Top Level Domains (gTLDs) are set to launch this year. Once all the new domain extensions begin to launch things will happen at a furious pace. The first domains are expected to be released between the end of September and the end of October 2013. The first extensions out of the gate will be Internationalized Domain Names (IDNs); in other words, a domain extension in a different character set such as Chinese, Russian, Korean or Cyrillic. The IDN gTLD launch will be followed by the more standard gTLDs such as .BLOG, .APP  or .WEB. Overall, the gTLD launch will release close to 1300 new domain extensions over a period of three to five years.

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Re-brand yourself with a .MARKETING domain

With the plethora of different companies and businesses out there, it can become challenging identifying one company from another. It is also even more challenging distinguishing yourself from the rest of the competition. Luckily for companies in different industries, the new domains coming out will bring and present new and numerous opportunities for businesses to stand out. One extension that can potentially change the Internet for marketers is .MARKETING.
gTLD Highlight
What can marketers do with this domain extension?

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New gTLD’s Highlight: Get your .COMPANY recognized online!

Webnames.ca is now accepting pre-registrations for upcoming new generic Top Level Domain Names (gTLDs) like .web, .hotel, .blog, .home, .tech etc., and we’re getting a lot of great feedback from our customers!

This week, we are featuring the .COMPANY gTLD! With this gTLD, everyone online will know that your website represents either an online or a brick-and-mortar company. The .COMPANY gTLD will be a major asset for companies all over the globe because it clearly identifies businesses to clients and visitors. Interestingly enough, only a single applicant has applied to operate the .COMPANY gTLD string.

The applicant, Donuts Inc., has stated that the .COMPANY will be a gTLD open to the public. It remains to be seen whether or not companies will jump at the opportunity to resonate with their brand better through the gTLD.  

The .COMPANY gTLD string will be a major asset for companies all over the globe because it helps to increase their website’s credibility and it provides both their clients and customers an added measure of security.

Benefits of .COMPANY domain names:

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New gTLD Highlight: Secure online bookings at .HOTEL!

Webnames.ca is now accepting pre-registrations for upcoming new generic Top Level Domain Names (gTLDs) like .web, .hotel, .blog, .home, .tech etc., and we’re getting a lot of great feedback from our customers!

This week, we are featuring the .HOTEL gTLD! Not only will specific hotels be able to represent the various offerings of their brand, but cities will be able to promote tourism with online hotel communities.

Tourism is an integral supporter of economies worldwide, and giving this industry an identifiable place on the internet will have a positive effect on the online presence of hotels and tourism.

While searching the hotel and accommodation industry online, .HOTEL will provide customers with the security of knowing that only trusted corporations will be in ownership of the .HOTEL domain name.

Benefits of .HOTEL domain names:

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New gTLDs Highlight: .PROPERTY – Why you should pre-register!

Webnames.ca is now accepting pre-registrations for
upcoming new generic Top
Level Domain Names
  (like .web, .hotel, .blog, .home, .tech etc.), and we’re
getting a lot of great feedback from our customers!

These new domain extensions are a huge opportunity for businesses and individuals. In order to showcase the benefits of these new extensions, we plan to highlight a new gTLD each week.

This week, we are featuring the .PROPERTY gTLD and we’re talking about its potential uses and restrictions.

.PROPERTY has three different applicants and will most likely be restricted for the real estate industry. Realtors and real estate firms will find this gTLD to be an excellent way of getting their message across.

Read more on New gTLDs Highlight: .PROPERTY – Why you should pre-register!…

New gTLD Highlight: .COMPUTER – Why you should pre-register!

Webnames.ca is now accepting pre-registrations for upcoming new generic Top Level Domain Names (like .web, .hotel, .blog, .home, .tech etc.) and we’re getting a lot of great feedback from our customers!

These new extensions are a huge opportunity for businesses and individuals. Think of the possibilities! You can be creative (YourNameAt.home), you can be industry minded (HotelName.hotel) and you can start protecting your brand names (YourBrand.inc or YourBrand.tech).

This week, we are looking at .COMPUTER, the extension’s potential uses and how it can benefit registrants for that specific domain space.

The .COMPUTER gTLD string will give all entities that are related to computers a venue where they can communicate and exchange information with each other. Furthermore, it can provide Internet users an area on the Internet where all computer needs can be met.  

Benefits of a .COMPUTER domain name:

Read more on New gTLD Highlight: .COMPUTER – Why you should pre-register!…

.CO Now Available for Public Registration


The Internet just got a little bigger today with .CO opening for general registration. Beginning at 11:00 AM Pacific Time, .CO registrations began rolling in fast and furious at Webnames.ca.

A new domain launch is always exciting. For registrants it provides a rare opportunity to get truly premium domains – names that are memorable, dictionary words, combinations of words, popular phrases, trending terms and topics, first names, last names and place names.  Really good stuff is available at this early date!

Around the office, it’s exciting to see the variety of names being registered and share in our customers excitement when they get the exact domain name they want, or in some cases, have wanted for years.

With most of the quality .COM’s taken in the primary market, it’s getting harder to secure a good, global domain name unless you are willing to pay the going rate in the aftermarket. When searching for a new domain to represent a business, product or brand, most people have to go through dozens of variations before settling on a second rate domain.

.CO presents a rare opportunity for people to get all their names – brands, business and product – and also register relevant generic domains they can use to drive traffic, expand their brand or hold onto for future use.

Online shopping giant Overstock.com announced today that they acquired the domain “O.CO” specifically to target new audiences and expand its global brand.

“We think the O is a really important part of our brand,” said Jonathan Johnson, Overstock.com president. “We think many people think of us as the O. And single-letter domain names are rare so we’re glad to have this one.”

Overstock paid $350k for their new .CO domain, however you don’t need deep pockets to follow their lead. .CO domains are only $29.50 at Webnames.ca and this is the best opportunity you will every have to register great brand building and marketing domains.

Register soon, an opportunity like this only comes around once every couple years.  This is your chance to get the domain that got away from you in both .COM and .CA!

Everything You Need to Know About .CO

Where:   Register .CO at Webnames.ca

When: .CO General Registration begins Tuesday, July 20 at 11:00 PDT

Cost:  .CO is $29.50 US/year at Webnames.ca.
(This is the best price available for .CO, lower than most discount registrars including GoDaddy.)

Term: .CO can be registered for 1 to 5 years.

Meaning:  Associated globally with the words “company,” “corporation” and “commerce,” .CO is a flexible domain for businesses.  It is also a great platform for socially networked companies or individuals.

.CO Highlights

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New .CO Domain Extension – Now Available During Landrush Registration Period

Every few years a new domain extension is released to the market place. This year there is a new domain that is designed for businesses – .CO, which is associated globally with the word “company,” but can also represent corporations and commercial endeavors.

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Typosquatting is Big Business – $497 Million/Year According to Recent Study

Typosquatting is the practice of intentionally registering domain names that are misspellings of website addresses and profiting from it by trying to sell the name, or capitalizing on its traffic through Google ads and/or selling products/services not related to the original brand.

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Cornering the Market for your Brands – Developing an Effective Domain Strategy

In the mix of things as you need to market your business and promote your brand, domain names are inexpensive and they cost a fraction of a battered reputation or the legal expenses incurred if someone registers your name and uses it to drive traffic to their website or to post objectionable material. For most businesses, a single lost customer each year could account for the price of multiple domain registrations.

Read more on Cornering the Market for your Brands – Developing an Effective Domain Strategy…

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