Content Strategy Archives

5 Tips to Successfully Transition an Offline Business to Online

Posted on April 21, 2021April 28, 2021 by

eCommerce is rapidly taking over the way business is traditionally conducted all over the world. In 2020, that trend was fuelled by the COVID-19 pandemic which forced people to stay at home and brick-and-mortar businesses to shutter their establishments. According to a recent study, approximately 1.92 billion people made online purchases in 2019, a number…

5 Steps to Creating a Content Calendar for your Blog

Posted on March 24, 2021April 8, 2021 by

A. Shibli

A big challenge that businesses face when executing their content strategy is maintaining consistency in the frequency and quality of content. This can be due to a number of reasons: other, more pressing matters may get in the way or there may just not be enough time and human resources to continuously create interesting and…