Email has a lot of layers these days. List building. Personalization. Lead generation. Drip campaigns. But today we aren’t going to be discussing those things. Rather, on the heels of the massive Telus email outage that happened earlier this month, we wanted to go back to basics and look at the importance of having a business email address that matches your domain name.
For those of you who plan to use .TEL as your primary web presence, or even a secondary one to your business website, consider adding an email account with your .TEL name. We’ve received a lot of great feedback from customers who are actively using their .TEL names to share contact details with friends and business associates. Adding an email account will make your .TEL more useful and memorable.