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tips to prevent brandjacking of your business

Five Steps for Protecting your Business from Brandjacking

Individual victim losses due to internet crime were greater than $1.4 billion in 2017, and those numbers continue to climb.  If you think you are well-protected from cybercrime, think again. It’s more than likely that you are overlooking important areas of vulnerability, such as your brand identity.  Today, your online reputation can make or break your business. Companies spend untold amounts of money on advertising and marketing but can get close-fisted when it comes to investing in their brand’s security.

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Newly Available Domains and Upcoming Launches – .AI, .BOATS, .APP & .DEV

We’ve added some new domain extensions to our roster since the start of 2018. After years of launching new domains at a rapid pace, releases of new gTLDs have slowed down somewhat, but there are a couple of great tech-focused ones on the horizon that domain watchers should be keeping tabs on. 

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Phishing is Inevitable, but Victimization is Not: How to Protect your Small or Medium Sized Business

Small and medium sized businesses are not actively being targeted by cyberattackers, so I‘ve got time to get my security measures in place, right?


You are not alone in thinking this however.  According to a recent study conducted by Edelman Intelligence for the major US insurance provider Nationwide, 41% of business owners believe cyberattacks happen more frequently in large businesses than in small businesses. In actuality, small businesses are often more vulnerable to cyberattacks than large businesses because they lack the financial and technical resources to implement robust security infrastructures. And don’t think it’s any different in Canada.

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The Growing Threat of Domain Hijacking (and How to Protect Against It)

The Growing Threat of Domain Hijacking (and How to Protect Against It)

Domain hijacking seems like a foreign concept to most but it is a very real threat. While it doesn’t gain as much attention as spam or malware, domain hijacking is equally as disruptive to businesses and organizations. In most cases, these disruptions are temporary but they can produce lingering fallout on brands.

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The .NEWS domain launches soon!


.NEWS is launching next week and it’s one of the domains we’re all anticipating to be a big success. It’s going live on July 15, 2015 but if you’re anxious to grab one early, EAP starts on July 8, 2015. When the .NEWS domain extension launches, we think it is going to be one of the most successful domains because everyone can use it. From bloggers and journalists to news and media corporations, .NEWS lets anyone create a domain name.

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Represent your interests with a .CLUB gTLD

The .CLUB gTLD extension is one of the new domains being released that provides flexibility and is usable by different groups associated with the word “club”, worldwide.

While registration of the .CLUB gTLD is an open domain extension, groups such as night clubs, sport clubs, exclusive membership clubs, social clubs, hobby clubs, professional societies and school clubs will be able to maximize the .CLUB domain’s potential.

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Domains have birthdays too! Happy Birthday .CO!

Happy Birthday .CO! 

It’s been 3 years since their global launch of the .CO domain and the folks over at .CO have done a great job of growing the domain. In the short time since it’s launch, there have been over 1.5 million .CO registrations already worldwide!

So how did .CO reach this milestone in such a short time? The .CO domain is highly popular among SMEs and events, worldwide. From the Canada to Australia, a lot of SMEs have adopted the domain because, “co” flexible and you can be creative with it.

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Re-brand yourself with a .MARKETING domain

With the plethora of different companies and businesses out there, it can become challenging identifying one company from another. It is also even more challenging distinguishing yourself from the rest of the competition. Luckily for companies in different industries, the new domains coming out will bring and present new and numerous opportunities for businesses to stand out. One extension that can potentially change the Internet for marketers is .MARKETING.
gTLD Highlight
What can marketers do with this domain extension?

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Summer Domain Sale: $4.99 .BIZ Domain Names

The summer is here, and it’s the perfect time to register your business name online! is having a domain sale on .BIZ domain names!

Why .BIZ?

Get the domain name you want – With the popularity of .COM, it can be difficult to get the exact name that you want. .BIZ offers more opportunities to get a unique domain name that will really work for your business. You can finally register that domain name you’ve always wanted like VancouverCraftBeer.BIZ or CanadianEntrepreneurs.BIZ.

Differentiate yourself – If you’re starting a new business, let people know about you with a .BIZ domain name, it sets you apart from the Internet’s vast crowd of .COMs. Do you have a new specialty bacon restaurant or maybe you just love bacon? Consider getting TimeForBacon.BIZ, it’s unique, available and makes your business more memorable! Plus, it’s a catchy name too.   

Protect your brand – If you already have a .COM or another domain extension, registering a .BIZ domain name is still a good idea. Protecting your name across varied extensions means that others can’t infringe on your name and take away business from your brand. Ensure that your customers never get lost by forwarding your .BIZ domain to your main website, for maximum exposure.

Internationalized Domain Names – Communicate with customers and website visitors in their own language. Protect and enhance your brand in multiple languages globally. Poutiné.BIZ anyone?

Register your .BIZ domain name and make sure to enter WNBIZSALE in the shopping cart!

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Do business with a .CORP domain name

If you think that .CORPORATION as an extension is too long or if .INC doesn’t suit your business, then maybe .CORP will! With the new domain extensions being released this year, businesses will have more options to choose from on which extension represents them best on the Internet.
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The .CORP extension is going to be great for small businesses because, like .INC, of how people associate the word corporation with large business conglomerates. For a small business and being able to secure a .CORP domain, it gives your business a certain level of confidence.

How can you use this extension?

If the .CORP suits your company better than the other business extensions, then just use your name and register YourName.CORP. Your re-branded and re-named domain now matches your company name!

Again, for those who still love your .COM or .CA name, having a .CORP domain can still be useful to you. There is a method called domain forwarding, which simply re-directs anyone who types in your .CORP domain to your .COM or .CA website. It’s a convenient and easy way to keep your customers happy.

Pre-Register NOW

Make sure to pre-register for this gTLD and any other extensions you might be interested in by heading over to

Pre-registering is free, there is no commitment to buy the domain at this point and you’ll be the first to know when your selected pre-registration become available.

All gTLD information is readily available for all individuals. You can access information on this gTLD by going to the .CORP gTLD page which will be updated regularly as more details become available.

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Apply to become a member of CIRA’s Board of Directors

Starting on May 8, The Canadian Internet Registration Authority’s (CIRA’s) Nomination Committee will be accepting applications for the Nomination Committee slate for the 2013 Board of Directors Election.
What is the role of CIRA’s Board?
The Board of Directors has a unique role to play in setting policy and strategy to help CIRA continue to be a leading-edge organization that strives for excellence as a registry and supports Canadians in building their presence in the global digital economy.

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