Email has a lot of layers these days. List building. Personalization. Lead generation. Drip campaigns. But today we aren’t going to be discussing those things. Rather, on the heels of the massive Telus email outage that happened earlier this month, we wanted to go back to basics and look at the importance of having a business email address that matches your domain name.
I’m asked to speak to small businesses frequently at a variety of technology or entrepreneurship events. A frequently overlooked, but important thing I always mention is to have an effective email strategy. People are typically surprised when they hear this. After all, how strategic is sending and receiving communication? Below are some do’s and don’t’s when setting up your company email.
For those of you who plan to use .TEL as your primary web presence, or even a secondary one to your business website, consider adding an email account with your .TEL name. We’ve received a lot of great feedback from customers who are actively using their .TEL names to share contact details with friends and business associates. Adding an email account will make your .TEL more useful and memorable.