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Moving from Web Builder to WordPress: Kaminsky and Co.

In 2011, Webnames.ca launched our latest WordPress web design
service called FastTrack. FastTrack was designed with small businesses
in mind and aimed at fulfilling the needs of our customers while still
making it affordable.

One of the things we did when we introduced
this product was to transition some of our Web Builder clients (a legacy product) to a WordPress website.

A client who we had the pleasure to work with was Kaminsky and Co.
In order to determine how to best meet the needs of Kaminsky and Company, we
asked them a couple of questions about what they wanted to
get out of their new website and any current issues they had with their
old one. (Before on the left, after on the right – below).

before-after2.jpg

http://www.kaminskyco.com/: From Web Builder to WordPress

Issues:

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EVENT: Using Facebook to Grow Your Business

On Tuesday, June 25, Brooke Oberwetter, Associate Manager, Policy Communications at Facebook will be speaking at the Vancouver Board of Trade for ‘Facebook: How to Drive Revenue’ event and Webnames.ca is proud to be a media sponsor.
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With more than one billion users worldwide, Facebook presents an enormous opportunity for businesses to reach consumers in new markets. Small businesses across Canada are already using Facebook to connect with customers and respond to their wants and needs – but is your company doing everything it can?

This presentation will guide attendees through the three key steps to small business success on Facebook – be discoverable, find customers and build relationships – including how to apply those lessons to a mobile web strategy.

Oberwetter will also cover best practices, while sharing examples of small businesses using Facebook to increase traffic to their stores, convert visitors on their website, build brand awareness, and engage with their communities.

Don’t miss this opportunity to take your Facebook experience to the next level.

Register for this event here.

For more information on The Vancouver Board of Trade, visit their website at www.boardoftrade.com.

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Moving from Web Builder to WordPress: Elm Children’s Centre

In 2011, Webnames.ca launched our latest WordPress web design service called FastTrack. FastTrack was designed with small businesses in mind and aimed at fulfilling the needs of our customers while still making it affordable.

One of the things we did when we introduced this product was to transition some of our Web Builder clients (Web Builder is a legacy product) to our FastTrack web design program.

A client who we had the pleasure to work with was Elm Children’s Centre. In order to determine how to best meet the needs of Elm Children’s Centre, we asked them a couple of questions about what they wanted to get out of their new website and any current issues they had with their old one.

See the before and after below!

before-after3.jpg

http://www.elmchildren.ca: From Web Builder to FastTrack

Issues:

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Moving from Web Builder to WordPress – Embrun Florist

Many Webnames.ca customers are still on our legacy product, Web Builder which was a great tool to get online quickly. The tool has since been discontinued and replaced with two great website building options, Web Presence Builder, available with our Advantage web hosting plans or FastTrack, a professionally designed website, built with WordPress.
 
We have had many of our Web Builder customers update their websites with the FastTrack WordPress web design
service in the last year, and we wanted to showcase their new sites!

Embrun Florist

A client who we had the pleasure to work with was Embrun Florist.
In order to determine how to best meet the needs of Embrun Florist, we asked them a couple of questions about what they wanted to
get out of their new website and any current issues they had with their
old one.

before-after1.jpg

http://www.embrunflorist.ca/: From Web Builder to FastTrack

Issues:

Read more on Moving from Web Builder to WordPress – Embrun Florist…

Webnames.ca Launches 7th BIV Ad Campaign Featuring Cupcakes by Heather and Lori

Webnames.ca has launched an advertising campaign in Business in Vancouver (BIV) that will be running from September 2012 until August 2013. When we were considering a campaign with BIV, we started to think about who we are and what makes Webnames, well, Webnames! Immediately we thought about our customers!

We have built our business and our reputation on our #1 core value of “amaze every customer with exceptional service.” Our customers are always giving us their feedback and we decided to take their experiences and share them with the rest of the business community here in Vancouver. We thought this was a great opportunity to share stories about our customers, to highlight their personalities and businesses and the great things they are doing.

Webnames.ca is excited to launch the seventh installment of our ad campaign in Business in Vancouver, featuring Heather White & Lori Joyce, Founders of Cupcakes by Heather and Lori.

To successfully run a business with your best friend, you have to like each other a lot and love what you do. Heather and Lori have found a rare balance. Heather loves the visionary details of successfully branding and marketing their products, while Lori loves the creative opportunities that franchising the Cupcakes brand creates. Both of them have a strong commitment to the community and believe in paying it forward. They donate a portion of their proceeds from the Cause Cupcakes program – customized cause-specific cupcakes, designed in partnership with charitable foundations.

The Ad

CupcakeGirls.JPGThe Campaign and Social Media

We will also be sharing facts and
achievements about each organization or business throughout the month.
You can follow by watching hashtag #WNFRIENDS on Twitter!

We had a lot of fun planning this campaign and had a great time! A big thank you to everyone who was involved. We look forward to getting your feedback on the ads as they come out each month.

About Cupcakes by Heather & Lori

Cupcakes by Heather and Lori, located in Vancouver’s West End, first opened their doors in April, 2002. After four years and many, many cupcakes later, they opened their second location on West Broadway. Today, with two corporate bakeries and six franchised locations across Vancouver’s Lower Mainland, their company is still growing and more people every day discover Cupcakes.

Today, Heather and Lori are recognized as two of BC’s top entrepreneurs and they hope that their success, longstanding friendship and love for what they do will inspire others to achieve their own personal goals.

For more information about the Cupcakes by Heather & Lori, visit their website at http://cupcakesonline.com

Want to Subscribe to Business in Vancouver?

See the ad in BIV, which comes out every week!

Read more on Webnames.ca Launches 7th BIV Ad Campaign Featuring Cupcakes by Heather and Lori…

Webnames.ca Launches New BIV Ad Campaign Featuring Our Customers!

Webnames.ca has launched an advertising campaign in Business in Vancouver that will be running from September 2012 until August 2013. When we were considering a campaign with BIV, we started to think about who we are and what makes Webnames, well, Webnames! Immediately we thought about our customers!

We have built our business and our reputation on our #1 core value of “amaze every customer with exceptional service.” Our customers are always giving us their feedback and we decided to take their experiences and share them with the rest of the business community here in Vancouver. We thought this was a great opportunity to share stories about our customers, to highlight their personalities and businesses and the great things they are doing.

We will be highlighting one customer every month and first up we chose Judy Brooks, Interim CEO of The Forum for Women Entrepreneurs. Judy has founded, built and successfully sold 3 companies over the last 20 years. She is an outstanding Role Model in the community and acts as a board member for several Organizations such as FWE and Small Business BC, as well as on the Business Advisory Board for The Smart Cookies, Nurse Next Door, YYoga and Young Women in Business. FWE has been a long time customer of Webnames.ca and we are pleased to have them first up in our campaign series.

The Ad:

Webnames BIV ad Sept 2012 Judy Brooks

The Campaign & Social Media

As we highlight a new organization or business each month, we will also be giving you a behind the scenes look at almost all of the photo shoots we did with each participant with our amazing photographers, Adam and Kev Photography. Most of the ads will have a QR code that will take you straight to the Webnames.ca Facebook page where you can see the photos as they were being taken and who we have coming up next in our monthly ad series. There will also be opportunity to take a look at a few of the photographs from the shoot and attempt to guess which photo we decided to use for each participant!

We will also be sharing facts and achievements about each organization or business throughout the month.

We had a lot of fun planning this campaign and had a great time at the studio with Adam and Kev! A big thank you to everyone who was involved. We look forward to getting your feedback on the ads as they come out each month.

A little bit about FWE:

The Forum for Women Entrepreneurs is a place for women entrepreneurs to get tough questions answered. FWE is dedicated to providing visionary women with the knowledge, support, and connections they need to become wildly successful entrepreneurs.

The programs at FWE are designed to support and mentor women who are venturing into new business opportunities. From start-up advice to general tips and tricks, FWE leaders, advisors, and business professionals are ready to share their expertise.

Founded by Christina Anthony in 2002, FWE has been encouraging, educating, and mentoring women entrepreneurs for over a decade. With 140+ E-series program participants, 500 mentees partnered with mentors through the HSBC Mentor Program, and a growing list of programs and events offered throughout the year, the team at FWE, along with its members, continue to achieve enormous success.

Want to Subscribe to Business in Vancouver?

See the ad in BIV, which comes out every week! You can subscribe online by visiting www.biv.com’s subscription page.

Read more on Webnames.ca Launches New BIV Ad Campaign Featuring Our Customers!…

Get your Business in the Game: Foursquare

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When I used to think about Foursquare, my mind would go to rubber balls or squares drawn on pavement. Now the first place my mind goes to when I hear that term is social media.

So What Is It?

Foursquare is a location-based social network that connects you with your friends and syncs with your other social media like Twitter and Facebook. However,  unlike Twitter or Facebook, Foursquare is about sharing the places you visit (restaurants, clubs, venues, retail stores, etc.) and recommending them to other people..

The application allows you to share your physical location with friends. So, when you walk into a bar or restaurant or store, you “check-in” (Foursquare’s term) on your cellphone or mobile device, and your friends cansee where you are on a Foursquare map.

Foursquare engages a local audience by encouraging them to explore their neighbourhoods and cities and rewards them for doing so.  

By combining friends and city guide elements with game-like technology, Foursquares’ members earn points leading to “Mayorships” and can uncover all kinds of bonuses for not only trying new places, but going back to old favorites.

Playing the Game

As a Foursquare user, you can earn points every time you check-in at a location, unless you check in to the same location repeatedly. Foursquare encourages its users to step outside the box, awarding more points for visiting new places, trying new things, or going to multiple venuesin one night.  After the network has been built a user can earn points for giving recommendations and crossing off their “to-do” list ( a virtual “note to self” about what you should do or where you should go next).

The goal of the game however is not just to try new locations or revisit old ones, you need to claim these locations, and by doing so earn points towards a “Mayorship”.  Becoming a mayor gives someone bragging rights for being the person who comes to a specific location the most and as businesses know, customers love being rewarded for visiting places they genuinely like. 
 
(Congrats to @Yarbo on Twitter who became the new Mayor of Webnames.ca yesterday!)

For your mayorship, you’re not just competing against your friends; you’re competing with everyone in your location that week (because on Sunday at midnight, the scores are all reset to zero- Monday is always a new game). Are you beginning to see how this can be good for business?

Foursquare for Business

Take me as an example. I recently moved to Vancouver, a big-ish city in which most people stick to their neighborhoods – Kitsilano, Main Street, Gastown, Yaletown, North Van, West Van – you get the picture. I already have a circle of friends in Vancouver who are on Foursquare. As a user, I can add tips for other locals to know where go in a ‘hood and what not to bother with.  Before I even check out a new place (which Foursquare encourages me to do  … remember new places equal more points), I already will have an idea of what to expect from what other people are saying about it.  A business can develop some serious word of mouth advertising through Foursquare these days.

As Foursquare continues to develop, so does the way businesses are using it to interact with customers and potential customers. Similar to Yelp, businesses can encourage their patrons to post reviews and also offer rewards to their customers. A café or shop can let its community know they are “in the game” by registering on Foursquare and adding their mailing information to the list for free Foursquare window decals. From there a business can promote itself by rewarding customers with discounts for checking in or even freebies like Starbucks, Sports Authority, Ben and Jerry’s and Whole Foods have done.

To cite a local example, Granville Entertainment Group recently did a promotion that saw them raffle off Canucks tickets to FourSquare mayors who visited the company’s Doolin’s Irish Pub on a specific evening.

For businesses, the simple act of recognizing customers as “regulars”
can better their relationship with them and encourage repeat
customers. Since joining Foursquare, some Starbucks have seen a 50% increase in check-ins at locations and AJ Bombers (a Milwaukee burger joint) has seen a 30% increase in menu item purchases (Foursquare Blog, 2010). How is this possible? Well, Foursquare isn’t exactly fringe anymore. This past spring it surpassed 1 million registered in April 2010, and since then has it has only picked up momentum! 
 
So why not get in the game? Not only is Foursquare a good way to connect with new customers and reward returning ones, like Twitter it has become an important tool for monitoring your brand and keepting tabs on the competetion. Sign up and play a part in growing a community around your business.

Learn More

Learn the lingo at Foursquare? An Introductory Guide by PublicRelationsblogger.com

Join in by visiting Foursquare’s Business Page

Visit the Foursquare Church for news and articles 

  

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