marketing plans Archives

How to Use Newsjacking to Grow Your Content Marketing

Posted on May 10, 2021May 6, 2021 by

All content marketers remember this case from Oreo: Source: Twitter For those who don’t, here goes the story: In 2013, during the Super Bowl, when 108 million people sat around their TVs with pizza and 73,000 fans gathered to see this most popular sports event at the stadium, the light suddenly went out there. And…

Marketing expert discusses marketing strategy with small business owner in front of whiteboard

7 Reasons Why Marketing Plans Fail

Posted on December 9, 2020December 9, 2020 by

Josh Sekhon

Picture this—the year is 2005. It’s summer, I’m 9 years old, and I really want to make some money to buy myself a new Xbox. I’ve attempted to strike a deal with my parents, offering to do more chores around the house—and failed spectacularly. I tried to get a job, but shockingly fast-food restaurants don’t trust…