Branding and Trademarks 101 – Understanding the Fundamentals
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Nick Caristinos
Nick CaristinosWhen starting a new business or launching a new product one must consider the registration, and use of trademarks, service marks, copyrights and patents as part of the process, yet there is often much confusion as to what one needs and how to use them correctly.* The International Trademark Association (INTA) [http://www.inta.org] is a not-for-profit…