Webnames.ca StaffWebnames.ca has launched an advertising campaign in Business in Vancouver that will be running from September 2012 until August 2013. When we were considering a campaign with BIV, we started to think about who we are and what makes Webnames, well, Webnames! Immediately we thought about our customers!
We have built our business and our reputation on our #1 core value of “amaze every customer with exceptional service.” Our customers are always giving us their feedback and we decided to take their experiences and share them with the rest of the business community here in Vancouver. We thought this was a great opportunity to share stories about our customers, to highlight their personalities and businesses and the great things they are doing.
Webnames.ca is excited to launch our second ad campaign in Business in Vancouver, featuring Ian Tostenson, President and CEO of the British Columbia Restaurant and Foodservices Association (BCRFA).
Ian Tostenson is a natural leader and he has held key leadership roles for every organization and company he has worked for. Ian has been the CEO of Cascadia Brands and Granville Brewing, as well as Director and President of the David Foster Foundation, where he had the privilege to work alongside the world’s top music producer to raise
money for families whose children require life saving organ transplants.
Primary fund raising was centered around an extraordinary musical
evening with David Foster and Friends throughout Canada.
Ian is presently the President and CEO of the British Columbia Restaurant & Food Services Association (BCRFA). He assembled a talented team to take care of business for over 12,000
restaurants and 150,000 employees in the province. The BCRFA is considered as one of the most respected business organizations in BC.
The Ad:
The Campaign & Social Media
As we highlight a new organization or business each month, we will also be giving you a behind the scenes look at almost all of the photo shoots we did with each participant with our amazing photographers, Adam and Kev Photography. Most of the ads will have a QR code that will take you straight to the Webnames.ca Facebook page where you can see the photos as they were being taken and who we have coming up next in our monthly ad series. There will also be opportunity to take a look at a few of the photographs from the shoot and attempt to guess which photo we decided to use for each participant!
We will also be sharing facts and achievements about each organization or business throughout the month. You can follow by watching hashtag #WNFRIENDS on Twitter!
We had a lot of fun planning this campaign and had a great time at the studio with Adam and Kev! A big thank you to everyone who was involved. We look forward to getting your feedback on the ads as they come out each month.
Here’s Ian Tostenson in our awesome BIV photo shoot! Which photo do you think we picked?
A bit about the BCRFA
The BCRFA is the largest and most progressive industry organization in
British Columbia. They are a collective group of restaurant
professionals devoted to the sole purpose of creating the most favorable
business environment for their customers.
For more information about the BCRFA, please visit their website at http://bcrfa.com/cpages/home.
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