Let’s say you’re on your way to work and as you’re taking your usual route, you find that the road is closed due to repaving. You spot the familiar orange detour sign, and you follow it in order to get around the road closure and on to your destination. While the above example takes place…

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The internet is a great leveler in many ways. It lets us communicate on an equal level with people from every walk of life. It enables us to distribute content globally in seconds. And, if you use it right, it can build you a huge audience in a very short amount of time. But it…

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