Julianna
How many times have you looked at a website and seen the words “Click here”? Probably more times than you can count. This blog uses it, and if you have your own website, you’re likely using it to. But do these two small words really work? Copyblogger thinks so, and I’m inclined to agree. While we have mentioned before that from an SEO standpoint, you’re better off using more descriptive links, from a customer perspective, using “click here” will get you results.
Why? Because the job of a website is to guide readers or customers through. Yes they can do it themselves, and many will even if you do suggest a specific path. But if you help your customers by leading them through your site, not only will they do more of what you want, you will also give them the best possible user experience. This isn’t to say you should change all your links tomorrow, it just means that this is a useful tool for certain circumstances, particularly guiding users through to another page on your site (or externally) to learn more, or for email marketing.
More from Copyblogger:
I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do…
The lesson is clear. Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response.
An recent survey from Marketing Sherpa found that in email marketing, using “click here” raises your click through rate by 8.5% If you’re sending a mailout to thousands of customers, that 8% is a huge increase in guaranteed clickthroughs.
Want to learn more? Click Here to read another excellent article explaining everything you wanted to know about using links properly. No really click here 😉