Nick CaristinosEveryday we read new headlines about the financial crisis: companies filing for bankruptcy, high unemployment rates and cut backs on all the extras in life so it comes as no surprise that when looking for places to cut costs domain names can sometimes be on the list of potential cut backs. The question you need to ask is why is it important to hold onto my domain names?
One only needs to take a cursory look through history to know that financial situations change for better or worse on a fairly regular basis but your name and identity are what will help you weather the storm.
One way to trim the excess without losing your most valuable names is to review the domains you currently own and prioritize them to see which ones you should keep and which ones you may consider, in a worst case scenario, letting go. Your business and good name are important and in the case of trademarks part of protecting your brand. Maintaining your list of domain names costs far less per year then potentially thousands of dollars it can cost should you need to get back from an opportunistic domainer.
When reviewing your list of domain names you will want to ask your self some important questions.
- How active are the websites built on your domain names, are they seeing a lot of traffic and monetizing well?
- Is the domain name based on your products, services, brands, and or trademarks?
Am I using the domain name to its full potential i.e. is it active and hosted, does it have an email address associated to it, do I advertise it, does it forward to one of my other websites? - If I let the domain name expire could it be used by someone else in such a way to divert my business or undermine my brands?
- Can I save money by renewing at a discounted rate for longer terms?
- Can I save money by coupling my domain names with other products and services?
As you can see there are some very good reasons to keep your domain names and some even better ways to save money while maximizing the use of your domain names.
Webnames.ca offers many great ways to maximize your domains while saving money. By pairing your domain names with hosting, email or SSL certificates you can often receive the one year renewal or a new registration for free. Using services like domain forwarding to send traffic from one Domain name to another is a great way to maximize traffic to your key websites. Consolidating your domains with Webnames.ca is a great way of ensuring easy management of your domain name portfolio and the transfer fee includes the one year renewal of the domain name. These are only a few of the great ways Webnames.ca can help you to maximize your domain name usage while saving you money.
For less than the price of your daily coffee you can secure your domain names and rest assured that your indentity is the last thing you need to worry about in these uneasy financial times. And the best part is as a Webnames.ca Corporate and Managed services customer, you have access to an account manager who can help you with all of your domain name needs and here’s the best part it is free!