You’ve got your dot tel. So now what do you do with it?

 Congrats – you are a pioneer.  It’s going to be a little lonely in the wilderness for the first few weeks but as the old saying goes “if you build it, they will come”.

First, you need to put some data in your profile – phone number, web address, facebook link etc.

Secondly, start giving it to people.  When you drop the cat off at the vet for a teeth cleaning and they ask how they can reach you, don’t give them your cell and work numbers, just say smith.tel.

This gives you a chance to use it, tell others about it and show off your cutting edginess.

For business, this is an excellent time to update your marketing material.  No longer does your delivery van need to have the 800, the address, the web URL with the hyphen and sad .biz on the end – now it can have the one-stop-shopping imports.tel.

Use it.  That’s what you do with it.