Nick CaristinosIt used to be that domainers had fairly limited options for parking and monetizing their domain names. Most domain parking service providers gave users a list of static links, that may or may not have direct relevance to the domain name or products, services and industries it relates to.
In many ways domain parking and monetization is now evolving similarly to how websites evolved, in that most websites used to be static text, not very engaging and certainly not dynamic. Over time technology allowed for dynamic content and a more user involved experience. The same shift is now happening with parking pages.
Many domain monetization/parking companies today offer dynamic parking pages that include relevant content, photos, and video clips from around the world. Along with the auto-generated content you can often add and edit content to the pages to customize the brand and reflect the style and experience you want your visitors to have. Some of these companies also offer domain auctions and the option to be featured on their site.
The above options can help increase the revenue on your parked domain, but also improve the resale value of the domain name itself because the content it contains extends its value beyond the name.
Whether you are just starting out or have been in the domaining business for a while it is worth searching out these direct navigation networks, it can be the difference in making a few dollars of pay-per click income to truly making the most of your domain portfolio.
Some of the big players in this area include Sedo, Domain Spa, Moniker, SmartName, Domain Sponsor, among others. Shop around, Google some other companies, compare what they are offering and test out there services to see what offering you think is the best for your portfolio.
(Image from domainmonetizationsoftwares.com)