A. ShibliThe first usage of hashtags goes back to August 23, 2007, when Chris Messina, credited with inventing the hashtag, suggested their use on Twitter for grouping conversations. More than a decade later, hashtags have become inseparable from social media posts. But we are also using them in day-to-day text conversations with friends, to emphasize points,…
A. ShibliContent marketing can give a small business many benefits, such as better SEO, credibility, and more traffic – but, blogging requires commitment, research, and time. Read this article to find out if starting a small business blog is the right decision for you and how to manage one effectively.
A. ShibliA big challenge that businesses face when executing their content strategy is maintaining consistency in the frequency and quality of content. This can be due to a number of reasons: other, more pressing matters may get in the way or there may just not be enough time and human resources to continuously create interesting and…
A. ShibliInfluencer marketing has been in the spotlight ever since social media and content marketing replaced traditional advertising. According to this State of Influencer Marketing 2020 report, this industry was all set to grow up to a whopping $9.7 billion in that year. This guide will help you decide if influencer marketing is meant for your…
A. ShibliBlogging has emerged as one of the most effective forms of content marketing, the third-most-popular after video and ebook, according to this 2020 report. It is an easy and inexpensive tool for providing comprehensive information to your audience, boosting your market reputation, and, above all, gaining more revenue-generating customers. While high-quality, SEO-friendly content could take care of the first two goals,…
A. ShibliDue to COVID-19, more than 3.1 million Canadians have either lost their jobs or have been otherwise negatively impacted by the pandemic to date as of this summer. The sudden change put a lot of people’s livelihoods in jeopardy bringing up an important point – in an economy such as this, relying on just one job…
A. ShibliThere’s a lot more in a name than you can imagine. Names give your business identity. It is your first point of interaction with your potential customers and getting it right brings you that much closer to forging a lasting relationship with them. Names are crucial in the online world because, unlike at a store…
A. ShibliContent marketing isn’t rocket science but it isn’t a cakewalk either. Like any other marketing tactic, it takes continuous trial and error and multiple mistakes along the way to start getting things right. Content marketing is one of the best ways to grow your business. In fact, some of the biggest brands have been using…
A. ShibliBy putting in place sound business practices that can be duplicated at various stages of a company’s growth, entrepreneurs can ensure that their business scales-up to remain successful in the long run. The terms ‘scaling’ and ‘growing’ are often used interchangeably when talking about business. But the two are fundamentally different. A company’s growth can…
A. ShibliA fundraising pitch is a carefully crafted document that captures the soul and passion of your startup or organization. It very clearly explains the purpose of you asking for that financial support. So, is fundraising all about being in a room full of people wearing suits with intimidating stares, pelting you with questions on KPI’s…
A. ShibliWhat’s in a name? A rose by any other name would smell as sweet.” So goes the eternally popular line from Shakespeare in his play Romeo and Juliet. This statement seemed to hold true in those days. Ironically, many would disagree with Shakespeare today, for a name means and defines everything. Even “a girl who…
A. ShibliIndividual victim losses due to internet crime were greater than $1.4 billion in 2017, and those numbers continue to climb. If you think you are well-protected from cybercrime, think again. It’s more than likely that you are overlooking important areas of vulnerability, such as your brand identity. Today, your online reputation can make or break your…
A. ShibliOne of the most common terms used by every business these days is ‘brand’—personal brand, the millennial brand, memorable brand… you get the picture. The brand you build from day one will be your business’ identity and you will have a strong role to play in that. People will start associating that brand with you just…
A. ShibliEmphasize branding over keywords, every time If you walk away from this blog remembering one thing, let it be this: Forget the keywords. Focus on branding. Wait, what? Aren’t keywords the driving force behind SEO? Aren’t they one of the most important pieces of the SEO puzzle? Well, not really. While keywords are important, their…
